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Photo : Small family factory in Northern Thailand 

About EARTH.er

    EARTH.er was founded in 2012 by Hong Kong designer Benny Yuen. With humble
beginnings in Tai O, a fishing village located on the westernmost shore of
Hong Kong, Benny creates designs that are inspired by the outdoors, using

traditional Southeast Asian craft techniques and materials that are
environmentally friendly. Benny has travelled to many places in the world,
always on the look out for sustainable production processes that utilize
natural materials with which he is inspired by and incorporates into each
and every one of his designs. An example of such a design would be his
hemp backpacks and the line of ‘Down to EARTH.er’ shoes which embodies the
Earth as a brand in of itself. It is with the hope that those who wear
these shoes as they travel the Earth, truly appreciate all that the Earth
has given us, and it is Benny’s hope that with such an appreciation, we
choose to forsake those passing fashions and fads that pollute the planet.

    It is EARTH.er’s intentions to become the foremost eco-fashion brand in
Hong Kong. Since its founding, EARTH.er has only used materials that are
from renewable sources and EARTH.er has strived to develop sustainable
practices in the making of its products. And even more than that, EARTH.er
donates a part of its revenues to the
WORLD VISION to help with the raising of 12
children from less developed places on this planet. So It is hoped that
with each sale of an EARTH.er product that our customers also become a
parent to these kids.

# Down To Earth.er
    We fully appreciate that the journey towards ecological sustainability is
a long one. So we sincerely hope that our Down To Earth.er shoes which are
made from old rubber tires, is a part of that journey. And even as more
and more people become aware of the increasing need for sustainable
lifestyles, we will continue to do our utmost to support such lifestyles
with our designs. Our journey begins in Hong Kong, and it is our fervent
wish that our message be brought to the four corners of our Planet.

# Upcycling Rubber Tires Into Shoes
    We at Earth.er we feel that it is only appropriate that we walk on the
Earth’s surface with as little damage as possible. So in 2015, Benny took
a trip to Northern Thailand in search of village workshops and
craftspeople who would help him make shoes that used a natural hemp and
old rubber tires for the soles.

    Used rubber tires are a major environmental issue, especially in Africa
and Southeast Asia where many countries do not have the means to dispose
of them. Most are discarded and disposed of in the countryside, the
jungles or just burnt in sit
e. But these methods of disposal destroy the
environment with their leaching chemicals or poisonous fumes. Rubber tires
are hardy things and so it is our intention that we combine these with
hand crafted natural hemp to make our environmentally friendly shoe
s.

    Another of our design considerations was to use as little cotton as
possible as cotton requires lots of land and enormous water resources in
order to cultivate and process into cloth. On the other hand, Hemp grows
readily in tough terrain and can be handcrafted with relative ease hence
also reducing the need for powered machinery. So our decision
is to use hemp
in also an effort at mitigating such environmental effects. Such is our
design philosophy at Earth.er which we hope you will share in as well.

# 車軚再生鞋計劃 

    而作為大自然裏的設計師,我們想到以環保鞋子,踏出保護生態的旅程。於是在2015年跑到泰國北部搜尋一些小型家庭式工場,合作共同創造出以回收舊車軚配合天然麻布製作出獨特的環保輕便鞋。

     因為廢棄車軚是世界上一個非常大的環境污染問題,特別在非洲、東南亞等地沒有環保處理方式,一般都只會被棄置到郊外、叢林,或直接燒毀,但堆積如山的廢膠或燒毀過程中釋放的大量有害物質都嚴重影響人類健康和地球生態,是以我們想到利用車軚堅韌、防滑的特質,配以天然麻布及手織布,再生製造比普通鞋更多功能又耐用的環保鞋。

    當中我們盡力減少使用綿布,因為其需以大量、種植過程非常消耗環境資源的綿花製成。反之麻布原材料種植消耗低,手織布亦免卻了機器的水電使用,從各方因素考量下就研製了 接近可持續性、#可自然分解的Earth.er車軚鞋。

 

# DownToEarther

    我們深知環保為萬里之行,但一切始於足下。我們希望車軚鞋能為生態踏出一點改變之餘,隨著本土對環保議題關注度上升,我們決意承著支持,陸續設計更多以旅行為概念的環保服裝,讓愛大自然的朋友從香港出發,帶著訊息到不同國度,腳踏實地去關注世界各地的環境及社會議題。